"Unlike the transplants who received scorn earlier this year, Jay Guap õ, whose real name is Jason Fernandez , is a New York City native. His content is anything but boring, and usually fits into two categories: playful, mischievous pranks or vibey (sometimes unsettling) lip-synching videos. The young TikToker, who has over three million followers on the platform, is - if his swarmed meet-ups and surging following are any indication - clearly having a moment."
"When I first met Guapõ in a lobby in downtown Manhattan, we hardly go five minutes before a fan calls out to him to tell him that she loves his videos. Guap õ, wearing low-slung jeans, a large skull belt, and, in true New York fashion, a black puffer jacket, thanks her shyly. Although he's bashful about his newfound celebrity, these run-ins have become the new normal in the city he grew up in."
"Last month, he modelled for the Luar show, causing to crown him "the most influential person at fashion week". Several days before that, he appeared in a Heaven by Marc Jacobs campaign . Most recently, he posted a vlog teasing an upcoming collaboration with the streetwear retailer Snipes (t hough his high-profile opportunities are new, he's actually a true fashion head; he tells me he's in an "OD Rick Owens phase" at the moment)."
Jason Fernandez, known as Jay Guapõ, is a 23-year-old New York City native and prominent TikTok creator. His videos typically fall into playful, mischievous pranks or vibey, sometimes unsettling, lip-synching performances. He has amassed over three million followers and experiences frequent, crowded meet-ups across the city, often being stopped dozens of times a day. He has modelled at fashion week, appeared in a Heaven by Marc Jacobs campaign, and teased a collaboration with streetwear retailer Snipes. He identifies as a fashion enthusiast currently in an "OD Rick Owens phase" and continues to gain mainstream opportunities.
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