Tiffany's glitzy U.S. Open pop-up includes a diamond-encrusted tennis racket

"The immersive space, located in the bustling Fountain Plaza, is impossible to miss thanks to a giant Tiffany Blue tennis ball anchoring the corner. Step inside and you'll find a display of the Men's and Women's Singles Championship trophies, gleaming sterling-silver cups that Tiffany's master silversmiths have been handcrafting in their Rhode Island workshop for nearly 40 years. Each trophy takes around six months to produce, with more than 60 hours of engraving, polishing and polishing again until they gleam like Serena's forehand."

"But the real showstopper this year is a bespoke HardWear by Tiffany tennis racket set with nearly five carats of diamonds across its face. Paired with a 24-karat gold vermeil tennis ball stitched with another seven carats of diamonds, the glittering duo is less about topspin and more about jaw drops. It's the kind of racket you don't take to a hitting session-you hire security to guard it courtside."

"That balance of tradition and excess is exactly Tiffany's point. The brand has long been tennis royalty, having produced every U.S. Open trophy since 1987 (not to mention the Super Bowl's Vince Lombardi Trophy and the NBA Finals' Larry O'Brien). But alongside the silversmith heritage, the pop-up leans into modern spectacle: an exclusive AI activation built with Meta lets fans envision themselves as center-court champs, complete with a digital takeaway to remember it by. Call it a trophy selfie, elevated."

Tiffany & Co. opened a 2025 pop-up at the USTA Billie Jean King National Tennis Center in Fountain Plaza, marked by a giant Tiffany Blue tennis ball. The space displays the Men's and Women's Singles Championship trophies, sterling-silver cups handcrafted in Rhode Island for nearly 40 years that require about six months and over 60 hours of engraving and polishing. The centerpiece is a bespoke HardWear tennis racket set with nearly five carats of diamonds and a 24-karat gold vermeil tennis ball stitched with seven carats of diamonds. The presentation emphasizes spectacle and security, and an exclusive AI activation built with Meta lets fans envision themselves as center-court champions. The pop-up runs through September 7.

Read at Time Out New York