Gucci's 'The Art of Silk' project highlights the storied legacy of its silk scarf collection through collaborations with nine contemporary artists, each reinterpreting classic designs in a limited-edition format. This initiative is part of a broader cultural project that includes a retrospective book. Originally launched in 1958, Gucci's scarves evolved under influential designers, contributing to the brand's identity. The campaign features striking visuals by Steven Meisel with actor Julia Garner, emphasizing Gucci's fusion of artistic creativity and luxurious craftsmanship.
Gucci's 'The Art of Silk' celebrates its silk scarf heritage through a collaboration with nine contemporary artists, highlighting the brand's rich history and artistic evolution.
The 90×90 Project invites artists to reinterpret Gucci's iconic silk scarf designs, blending tradition with contemporary creativity and bridging the gap between product and art.
With a campaign shot by Steven Meisel featuring Julia Garner, Gucci reinforces its commitment to innovative artistry while honoring the craftsmanship of its silk scarves.
Since 1958, Gucci has produced silk scarves, evolving styles over decades with important contributions from designers like Vittorio Accornero, solidifying its legacy in fashion.
Collection
[
|
...
]