"When Taylor Swift and Travis Kelce announced their engagement this summer over social media, it wasn't just Swift's ring finger that fans zoomed in on. The online watch marketplace Chrono24 told WatchPro magazine that searches for her timepiece-a diamond-studded yellow-gold number that turned out to be a Cartier "Santos Demoiselle"-surged by 2,000 percent over the next two days."
"Here in DC, Tiny Jewel Box's Matthew Rosenheim says the shop has seen more inquiries, too: "It generated a lot of interest, that's for sure. People definitely wanted and still want that watch." Alas, Swift's model is no longer in production, but Rosenheim says Cartier's "Santos-Dumont" line (above) and "Panthère de Cartier" share a similar look. Even before the Swift mania, interest in Cartier watches had been trending up."
Colorful watches are rising in popularity as expressions of personal style and responses to more casual dress codes. Pantone's color of the year, Mocha Mousse, is noted as a timely watch color choice. Celebrity influence significantly affects demand: searches for Taylor Swift's diamond-studded yellow-gold Cartier Santos Demoiselle jumped dramatically after her engagement announcement. Retailers report increased inquiries, though that specific model is no longer produced. Cartier's Santos-Dumont and Panthère de Cartier offer similar aesthetics. Interest in Cartier had been growing prior to the celebrity spike, supported by visibility from public figures such as Michelle Obama and Meghan Markle.
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