"The abundance of startup beauty brands can prompt eye rolls among even the most diehard makeup and skincare devotees. The market has been flooded with seemingly near-identical emerging brands, making it hard to know what's worth the investment and which are just really good at social media marketing. I've long been skeptical of many of these newcomers, and admit to even feeling overwhelmed by the range of choices that are available."
"As a sweet touch, every first order ships with a chic corduroy makeup bag. I love to use mine as a handbag, and my partner is constantly swiping it for herself. Below, I've rounded out my eight must-have products from Merit's lineup. Buy them individually or save by bundling Merit's bestselling products and getting everything you need in one go. You'll be surprised at how much easier and quicker they'll make your morning routine."
The startup beauty market is saturated with many similar emerging brands, creating consumer overwhelm and skepticism about true value versus social media hype. Merit provides a curated set of eight essential products designed to streamline daily makeup and skincare routines. Every first order includes a chic corduroy makeup bag that can double as a handbag. Products are available individually or as bundled bestselling sets to save money and obtain a complete routine. Merit’s lineup aims to make mornings easier and quicker while delivering reliable, everyday beauty basics.
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