In 2023, a beautiful AI-generated model featured in a Levi's ad made commercial model Sarah Murray feel sad. The collaboration with Lalaland.ai aimed for diversity but received backlash, described as 'artificial diversity.' As brands like Vogue endorse AI-generated models, tension rises in the fashion community. A Guess ad featured an AI model embodying traditional North American beauty, prompting discussions on AI's impact. Experts express concern over the implications for human models and the creative processes in fashion, with questions about the ethics and authenticity of this technology.
The iconic denim company had teamed up with the AI studio Lalaland.ai to create 'diverse' digital fashion models for more inclusive ads.
The latest uproar came after Vogue's July print edition featured a Guess ad with a typical model for the brand: thin yet voluptuous, glossy blond tresses.
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