"Does your wardrobe include a half-zip jumper and a flannel shirt? Is your fantasy car a vintage Land Rover Defender? Do you know a buff Cochin from a bantam hen? If the answer is yes, you may just be one of the style icons of the season: rich autumn dad. The leader of this new style pack, known among fashion watchers as the Rads, is David Beckham, who this week was unveiled as guest editor of Country Life magazine."
"The former England football captain appears in the 100-year-old title in a variety of looks including a tweed blazer and corduroy trousers. But while Beckham is pictured tending to a veg patch and beehives on his sprawling Cotswolds estate, his look could just as easily be found on a luxury catwalk or local high street. British country attire is now being embraced by men of all ages who want to emulate old money style."
"While suiting is still struggling to regain consumers' undivided attention due to hybrid working, Diamond said there is more desire from some shoppers for stuff that's a little more adult. If gorpcore championed wearing outdoor gear in an urban environment, Rads are more about subtle functional pieces, adjacent to Beckham's agricultural style. At the menswear shows there was a noticeable shift from oversized silhouettes and casual trainers to waxed jackets, neat tweed coats and smartly polished loafers."
A new menswear trend emphasizes a country-inspired, 'old money' aesthetic characterized by tweed blazers, corduroy trousers, half-zip jumpers, flannel shirts, waxed jackets and polished loafers. David Beckham stands as a visible figure associated with the look, often photographed in rural activities that reinforce the countryside image. Consumer interest is shifting from oversized urban silhouettes and gorpcore toward more subtle, functional, adult pieces as hybrid working reduces formal suiting. The trend includes performative and cosplay elements, with accessories such as flat caps and vintage Land Rover imagery reinforcing the rustic-cum-luxury identity embraced by men across ages.
Read at www.theguardian.com
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