The Purple Lipstick Trend Is A Surprisingly Wearable Take On Goth Beauty

"Call it the Jenna Ortega effect - vampy makeup is officially having a moment. After years of laminated brows, glazed skin, and pink blush ruling the algorithms, the beauty mood has taken a turn towards the dark side. Soft goth is creeping back into the mainstream, bringing with it smoked-out liner, spider lashes, the obsoletion of bronzer, and - perhaps most tellingly - deep berry lips. And yes, the Wednesday actor is squarely at the center of the shift."

"As the name suggests, soft goth is all about blending traditional goth staples - black liner, dark lipstick, porcelain skin - with softer, more wearable finishes. Think smudged kohl instead of sharp wings, plum-stained lips instead of matte black, and skin with a little bit of shine. But if there's one product you need to have on-hand for your vampy makeup routine, it's purple lipstick."

"Not quite black, not quite red - deep violet shades give the ultimate statement lip without being too intimidating. From rich plums and oxbloods to blackberry hues, dark purple lips have suddenly been everywhere, and they're surprisingly versatile. On TikTok, creators are pairing deep purple lipstick with everything from soft pink eye makeup to The Craft-inspired beats.Whatever your aesthetic is, it's clear that this is the "cool girl" lip color of the season - and brands are paying attention."

Soft-goth vampy makeup centers on smoked-out liner, spider lashes, porcelain skin, and deep berry or purple lips blended with softer finishes for wearability. Smudged kohl, plum-stained lips, and a touch of skin shine replace harsh wings and matte black. Deep violet lipstick shades—from plums and oxbloods to blackberry hues—offer statement color without intimidation and pair with diverse eye looks. TikTok creators are popularizing structured brows, smudged eyes, and vampy lips, while brands reissue cult shades like Valentino's Moonlight Crush and MAC's Smoked Purple. The trend reflects a wider move away from glazed, bronzed looks toward darker, moodier beauty.

Read at Bustle