"When the lights finally dimmed at the 2025 Victoria's Secret Fashion Show last night, the first thing guests saw was a gold light emanating from backstage. Model Jasmine Tookes, 9 months pregnant, opened the show in a gold macrame dress with drop pearls and a pearl and crystal wing in the shape of a clam shell. Art buffs might notice that the shell is a callback to Sandro Boticelli's renaissance painting "Birth of Venus," symbolizing sensuality, divine beauty, rebirth, and new beginnings. The cultural reference is a more elevated and considered nod to womanhood than the show's previous themes which have included "Santa's Helpers" or "delicious sweets.""
"Victoria's Secret is in dire need of a reset, and its new executive creative director Adam Selman delivered in this first time producing the mega-show. Selman, who joined Victoria's Secret in April following three years as chief design officer at Rihanna's rival lingerie brand Savage x Fenty, as well as running his own self-named label and Adam Selman Sport (ASS), If you can't tell by his sport label, Selman is not especially self-serious, but he is astute and forward-thinking, and his design and styling sensibilities deftly balance sophistication and fun. (The 2012 VS fashion show look and crystal naked dress he designed for Rihanna at the 2014 CFDA awards are ones for the history books.)"
Model Jasmine Tookes, nine months pregnant, opened the 2025 Victoria's Secret Fashion Show in a gold macrame dress with drop pearls and a pearl-and-crystal clam-shell wing evoking Botticelli's Birth of Venus and signaling sensuality, divine beauty, rebirth, and new beginnings. The shell served as an elevated nod to womanhood compared with prior playful themes like "Santa's Helpers" or "delicious sweets." CEO Hillary Super framed the show as a new era of sexy defined by comfort and confidence. New executive creative director Adam Selman aimed to bring high fashion back and provide a cultural revamp for the brand.
Read at Fast Company
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