"The Devil Wears Prada 2 is the highest opening weekend for a Meryl Streep film by every metric, besting the $90m worldwide debut for Mamma Mia: Here We Go Again in 2018."
"Women made up about 76% of the ticket buyers, according to PostTrak exit polls; 74% said they would definitely recommend the movie to friends."
"The Devil Wears Prada 2 cost a reported $100m to produce, a significant boost from the first movie's $35m production budget."
"Stars Streep, Hathaway, Emily Blunt and Stanley Tucci have been on a fashion-forward global publicity blitz for weeks, with glamorous stops in Tokyo, London and New York."
The Devil Wears Prada 2 achieved a remarkable $233 million in its opening weekend, with $77 million from North America and $156.6 million internationally. The audience was predominantly female, comprising 76% of ticket buyers, with 74% expressing intent to recommend the film. The sequel surpassed previous records for Meryl Streep and Emily Blunt, despite mixed critical reception. The production budget was significantly higher than the original, yet the film maintained a similar overall budget due to star salaries. The film's promotional efforts included appearances by key stars at major global events.
Read at www.theguardian.com
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