"In the dadcore aesthetic, the figure of the father represents an anchor to tangible reality, to those mundane routines—weekend barbecues, DIY home repairs, car trips, family documentary-making with a camcorder in hand—that convey a sense of safety at a moment of extreme geopolitical, economic, and climate uncertainty. It becomes an optimistic totem reminding us that joy lies in the everyday, not in ostentation."
"That's why dadcore is also an act of resistance, a call to rebellion: in the face of algorithmic tyranny, choosing to dress like a boring dad is a slap in face at those other aspirational, elitist aesthetics that feed the false need to project wealth, according to the manipulative laws of late capitalism."
"Indeed, there is something deeply political about choosing orthopedic-looking sneakers over the fleeting hype, in preferring the conventional sturdiness of New Balance or Reebok to the modern fluidity of the brand-new sneakerinas—a hybrid between trainers and ballet flats championed by Jacquemus."
Dadcore, the fashion style inspired by suburban fathers and old sitcom aesthetics, has become a dominant trend in contemporary fashion. Once considered a wardrobe miscalculation, adopting dad-style clothing now represents a conscious choice and statement of principle. The aesthetic embodies mundane routines like weekend barbecues and family activities, serving as an anchor to tangible reality amid geopolitical and economic uncertainty. Dadcore functions as an act of resistance against algorithmic tyranny and manipulative consumer culture, rejecting aspirational aesthetics like quiet luxury and old-money style. By choosing practical, conventional items such as orthopedic sneakers and shapeless jeans over hyped designer pieces, individuals make a political statement prioritizing authenticity and everyday joy over wealth projection and late capitalist consumption.
Read at english.elpais.com
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