"Fast forward two decades, and Y2K is trending - which means that the wavy hairstyle is making a comeback alongside low-rise jeans and the Backstreet Boys. But just like the Millennials who once wore it, the look has grown up. Today's version swaps butterfly clips for a sleeker, more elevated finish that's easy to wear and even easier to achieve."
""Nostalgia is powerful, and social media has made it easier to reimagine these trends in fresh, elevated ways," says Joseph Maine, celebrity hairstylist and co-founder of Trademark Beauty. "In 2025, we crave individuality, and these styles all feel expressive without trying too hard. Plus, with updated tools and products, they're easier to execute and longer-lasting." The biggest difference between modern-day crimps and the ones you saw on early naughties red carpets is the size and shape of the bends in the hair."
Y2K crimped hair has returned in a modernized form that favors looser, wider waves over tight zig-zag textures. The updated style reads as effortless and elevated, trading dated accessories for sleeker finishes. Social media and nostalgia have helped spur the revival while encouraging individuality in how the look is worn. Multi-barrel waver tools create uniform "S"-shaped bends by clamping sections like a straightener, making the waves easier to execute and longer-lasting. The method is more accessible on shorter cuts and replaces old-school crimping irons for a refreshed, wearable result. The updated execution allows personal expression without appearing overdone.
Read at Bustle
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