The article explores the rising popularity of solid perfumes, particularly after Dior's launch of their 'jelly' perfume collection. Beauty editors discuss their usefulness in situations where traditional sprays may be overpowering. Journalists and makeup artists share how they use solid perfumes for travel and layering with traditional scents. Solid fragrances are seen as discreet, portable, and beneficial in enhancing body chemistry. The appeal of solid perfumes is further highlighted by entrepreneur Sophie Beaumont, who founded a brand dedicated to this format, touting its controlled application and lasting power.
Freelance beauty journalist Tori Crowther explained that she uses solid perfumes when she's out and about where spraying on perfume wouldn't be appropriate, stating, 'There's nothing worse than strong perfume in close quarters so I try to avoid it wherever possible.'
Makeup artist Mira Parmar swears by solid perfumes for travel, saying, 'You can layer them up with your usual fragrance... they really stay on the skin, but even worn on their own they're brilliant.'
Entrepreneur Sophie Beaumont emphasizes the advantages of solid perfumes: 'They offer a more controlled and customizable scent experience... solids allow the wearer to build fragrance gradually, enhancing their natural body chemistry.'
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