"Colour analysis, originally a trend from the 1980s more popular than contour blush at the time (think Carole Jackson's book Color Me Beautiful), has made a resurgence with a new generation of glow-up acolytes. Carol Brailey, who has 330K followers on TikTok, is perhaps Canada's most famous expert, but there are now hundreds of studios across the country."
"The goal, says MyColoury's Jessy Wong, a Markham, Ont.-based colour analyst who works with people around the world, is personalization over trend-chasing. 'We help people find colours that suit their natural features, their natural colouring,' she says, 'just to make life a bit easier for them when it comes to shopping, dyeing their hair and buying makeup.'"
"These experts use the science of colour theory. They look at three main things across skin, hair (if it's your natural colour - if not they cover it with a cloth) and eye colour: undertone (cool or warm), value (light and dark) and intensity or saturation (muted versus bright). By establishing these base traits and then draping clothes of various colours near your face, they find your season."
Colour analysis has experienced a significant resurgence in popularity, driven by social media trends and influencers like Carol Brailey. Originally popularized in the 1980s through Carole Jackson's book Color Me Beautiful, the practice involves professionals analyzing clients' natural colouring to determine their seasonal category. Studios have proliferated across Canada, with practitioners like Yan Jin and Jessy Wong offering 90-minute sessions to diverse clientele including teenagers, retirees, and friend groups. The analysis examines three key factors: undertone (cool or warm), value (light or dark), and intensity or saturation (muted or bright) across skin, hair, and eye colour. This personalized approach aims to simplify shopping, hair dyeing, and makeup selection decisions by identifying colours that complement individual natural features.
Read at The Globe and Mail
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