"Jane Birkin is credited with starting the bag charm trend back in the 80s, when she was regularly spotted out and about with a cheerful jangle of trinkets, stickers, and beads adorning her namesake Hermes. The trend has rolled around a few times since, with resurgences in the noughties and 2010s."
"The most recent renaissance kicked off in earnest in 2024, this time fuelled more by TikTok trends than the runway. Google searches for bag charms increased 168 per cent last year, while Pinterest saw a 700 per cent increase in related queries. This can be credited mostly to the rise of Labubu."
"An increasing desire to shake off the muted quiet luxury shackles that's proliferated in recent years and towards something more dopamine-inducing drives the trend. Plus it's an easy, often cheaper, way to update your look without investing in a whole new bag."
Bag charms originated in the 1980s when Jane Birkin adorned her Hermès bag with trinkets and beads, establishing a trend that has cyclically resurged. The noughties saw luxury brands like Louis Vuitton and Prada introduce their own versions, with Hermès launching its iconic Rodeo charm in 2005. The 2010s brought Karl Lagerfeld's furry Fendi bag bugs, sparking widespread imitation. The current 2024 renaissance, primarily driven by TikTok trends and the popularity of Labubu collectibles, represents a shift away from quiet luxury toward more expressive, dopamine-inducing accessories. Google searches for bag charms increased 168 percent and Pinterest queries rose 700 percent in 2024, reflecting growing consumer interest in affordable, customizable bag personalization.
Read at www.cntraveller.com
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