"As Olga D. Rodriguez explained in an article for the Associated Press, Swift could be seen wearing a vintage Monterey Bay Aquarium shirt in part of the film. Certain articles of clothing achieve pop culture popularity from onscreen appearances, and this shirt was no different. Not long after the film debuted, the AP reports, Swift fans began seeking out the shift for themselves - which offered the aquarium an opportunity."
"In a fundraising campaign dubbed "The Official Release Party of a T-Shirt," the aquarium offered new versions of the shirt to people willing to donate to the aquarium's sea otter conservation efforts. "We tracked down the original artwork - first printed in the 1990s - and are bringing it back, sustainably," the aquarium stated on the fundraising platform Fundify. A post on Instagram offered more details, namely that donors pledging at least $65.13 would receive one of the shirts."
Taylor Swift wore a vintage Monterey Bay Aquarium t-shirt in the visual companion to The Life of a Showgirl, prompting fans to seek the shirt. The Monterey Bay Aquarium launched a fundraising campaign called "The Official Release Party of a T-Shirt," reproducing the original 1990s artwork and selling shirts to donors. Donors pledging at least $65.13 received a shirt, with proceeds designated for sea otter conservation and to assist injured or distressed otters. The campaign exceeded expectations, pausing after two days with roughly $2.3 million raised—nearly double an initial $1.3 million goal reached in hours.
Read at InsideHook
Unable to calculate read time
Collection
[
|
...
]