Target x Woolrich Is Just as Good as We Hoped It Would Be

"Founded in Pennsylvania in 1830, Woolrich has manufactured durable woolen clothing for everyone from 19th century loggers and trappers to Civil War soldiers, Admiral Byrd on his 1940 Antarctic expedition, New England college kids, and New York fashionistas. Basically, when it comes to high-quality American wool, Woolrich is the first name on everyone's lips. And now that name is teaming up with Target, another iconic, albeit slightly younger, American institution."

"Launching today, Target x Woolrich is a capsule collection featuring an assortment of shirts, fleece, jackets, knitwear, and bottoms all based on designs from the Woolrich archives. It's urban spirit meets outdoor adventure, with a generous helping of Woolrich's famous buffalo check plaid for good measure, just in case you want to adorn yourself in that most recognizable of winter iconographies. And, most importantly, it's a collection loaded with easy, cold-weather style."

"This 100-piece limited-run collaborationwhich includes apparel, accessories, home, outdoor gear, and even foodfeatures the largest men's capsule collection ever offered by Target. And all of it is based on classic Woolrich archival pieces, but reinterpreted in a contemporary way. And, best of all, it's done using Target's more democratic approach to fashion. "For us, these collaborations are about giving access to great design," says Gigi Guerra, head of design partnerships at Target. "Because access should not come at the exp"

Woolrich, founded in Pennsylvania in 1830, has produced durable woolen garments for loggers, trappers, soldiers, explorers, students, and urban customers. Target and Woolrich collaborated on a 100-piece limited capsule that adapts archival designs into contemporary shirts, fleece, jackets, knitwear, bottoms, accessories, home goods, outdoor gear, and even food. The collection highlights Woolrich's signature buffalo check and prioritizes warmth and easy cold-weather style. The capsule represents Target's largest men's collection from a single partnership and applies an accessible design approach to bring heritage American outerwear to a wider audience.

Read at www.esquire.com