Macy's 50th annual Flower Show begins on April 27 at Herald Square, featuring over 8,000 plants and 50,000 flowers. This iconic event marks the start of spring in New York City, offering an immersive floral experience. Will Coss emphasized the show's importance as a celebration of vibrant spring and community engagement. Macy's will also introduce a product line, Surrealist Garden, featuring home goods and more. The event attracts over one million visitors and promises exclusive gifts and activations throughout its duration.
Will Coss, Executive Producer, highlighted, "It's an opportunity for us to kick off the beautiful spring season in New York City and share a little bit of this beautiful, floral, vibrant environment."
Sharon Otterman, Macy's chief marketing officer, stated, "We believe in bringing events to life in our stores... this year's 50th Macy's Flower Show is a breathtaking example of that commitment."
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