"There are luxury brands and then there is Stefano Ricci - a Florentine house that treats menswear as an act of ultra-luxury myth-making. Since its founding in 1972, the brand has built its reputation on uncompromising artisanship, liberal use of rare fibres and exotic skins, and tailoring that's pushed to the most opulent expression possible. But, beyond the crocodile leather blousons and hand-tailored vicuña overcoats, the Ricci family (the company is privately owned) has also nurtured a taste for high adventure."
"The SR Explorer series - part ad campaign, part odyssey - sees members of the Ricci family and the occasional VIP client visit some of the planet's most remote and breathtaking landscapes. Moreover, they're accompanied not by conventional fashion photographers but by award-winning National Geographic regulars. This season's instalment, Explorer No 8, transports the brand to Patagonia and the tip of Argentina, Tierra del Fuego - 'the end of the world.'"
"Patagonia, captured through the lenses of photographer Andy Mann and Moggi Studio, becomes a character in the campaign in its own right: a land of "untamed majesty," as creative director Filippo Ricci puts it, where the wind whips across the land with "ancestral fury" and the granite towers of Torres del Paine pierce the sky. It's within this theatre that the new Fall/Winter 2026-27 collection is staged, and the resulting imagery is appropriately cinematic."
Stefano Ricci is a Florentine menswear house built on uncompromising artisanship, liberal use of rare fibres and exotic skins, and opulent tailoring. The Ricci family has embraced high-adventure campaigns that stage expeditions to remote landscapes rather than conventional lookbooks. The SR Explorer series sends family members and occasional VIP clients to breathtaking locations, accompanied by award-winning National Geographic photographers. Explorer No 8 was shot in Patagonia and Tierra del Fuego, where the brand staged the Fall/Winter 2026-27 collection amid dramatic natural backdrops. Photographers Andy Mann and Moggi Studio captured cinematic imagery that treats landscape as a character, conveying scale and untamed majesty.
Read at Elite Traveler
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