
"parents collecting their children from school, the view from the train he takes daily, or a couple sharing dinner. Yet simple isn't sedate. Models moved through his Autumn/Winter 2026 show, his first on the official Paris Fashion Week calendar, as if passing through the rhythms of day-to-day life, the garments holding "the imagined emotions of people". It was "a simple joy and a warm feeling laced with nostalgia," present, without insistence."
"His way into fashion, however, was largely self-authored: guided by curiosity, Asakawa unpicked vintage garments to study how pattern, textile, and construction guided a body in motion. A year after opening his own store, Carol in Tokyo, where he offered custom-altered vintage denim, the designer launched Ssstein as a move from singular garments towards a wider language of how clothes come to belong to the people who wear them."
Ssstein is a ready-to-wear label led by Japanese designer Kiichiro Asakawa, offering warm, unisex tailoring that honours movement, memory, and the poetry of the everyday. Inspiration comes from ordinary moments: parents collecting children from school, the view from a daily train, or a couple sharing dinner. Models in the Autumn/Winter 2026 show moved as if passing through everyday rhythms, with garments carrying "the imagined emotions of people" and evoking a simple joy and warm nostalgic feeling. Asakawa was raised with literature, music and photography informing ways of seeing. He learned by unpicking vintage garments and launched Ssstein after opening a Tokyo store offering custom-altered vintage denim. Ssstein is available via the brand's website and select international stockists.
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