Something sequinned, something blue: the rise of the convention-defying wedding dress
Briefly

Weddings are evolving with brides increasingly choosing non-traditional dresses instead of classic white gowns. Search trends indicate a significant rise in interest for unique wedding attire, particularly in colors like blush pink and black. Designers such as Ashish Gupta are leading this trend by offering daring options, from sequined mini-dresses to vibrant veils. Notably, collaborations like the one between David's Bridal and Marchesa reflect this shift, showcasing a wide palette of colors and styles, suggesting that modern brides prioritize individuality and personality over convention.
"Instead of traditional white gowns, you'll find dresses adorned with delicate hand-embroidered flowers and mini-dresses inspired by Holi, the festival of colour."
"She's fun, a bit irreverent, and loves colour and sparkle. It's less fairytale, but more magic."
"This week, [David's Bridal] launched a collaboration with Marchesa, featuring more than 40 dresses spanning everything from zesty limes and hot crimsons to grey and charcoal."
"Searches on Pinterest are up 240% for unique wedding dresses, while blush pink wedding dresses are up 60% and black 50%."
Read at www.theguardian.com
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