"Diamonds may be forever, but popular styles come and go. Celebrities can spark interest- toi et moi rings saw a major resurgence when Megan Fox shared a picture of her diamond-and-emerald engagement ring from then-fiance Machine Gun Kelly in 2022; marquise diamonds saw a spike thanks to Selena Gomez; and more recently, Taylor Swift's vintage styles sparked a major interest in vintage."
"As far as diamond shapes go, Tiny Jewel Box owner Matthew Rosenheim and Boone & Sons Jewelers' Erik Boone both say elongated cuts are also trending-another trend that harkens to Swift's ring, which experts have suggested may be an elongated cushion or "old mine" cut. Vintage or otherwise, Shelter founder Mallory Sweetbaum says she's noticed that some customers are choosing thicker rings, with "heft" to them-turning away from the super delicate rings we've seen in the past."
Celebrity influence drives many current engagement ring trends, including renewed interest in toi et moi, marquise, and vintage styles. Vintage rings appeal to buyers seeking history or eco-friendly options, and older stones or components are often repurposed into new designs. Warmer, antique-colored diamonds in the K–M range are rising in popularity. Elongated diamond cuts are trending, echoing celebrity examples. Buyers increasingly prefer thicker, heavier bands with visible "heft," moving away from ultra-delicate settings, while demand grows for east-west settings and chunky "cigar" bands.
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