"Shay Mitchell is under fire after releasing a skincare line for kids. Shay revealed the brand, Rini, on Instagram earlier this week. Co-founded with her friend Esther Song, the K-beauty-inspired line mixes gentle skincare with a playful twist. "Our mission is simple," reads a statement on the Rini website. "To nurture healthy habits, spark confidence, and make thoughtfully crafted daily care essentials and play products accessible to every family.""
"But when Shay shared the post on Instagram, it was met with loads of backlash as many people questioned the need for a kids' skincare line. Reacting to Shay's post, one person wrote, "Please tell me this is not skincare for children." Times have definitely changed. I used to beg my mom for a little lip gloss and nail polish. Now we're at face masks - wild!"
Shay Mitchell revealed Rini, a K-beauty-inspired skincare brand for children co-founded with Esther Song. The brand mission is to nurture healthy habits, spark confidence, and make thoughtfully crafted daily care essentials and play products accessible to every family. Initial product launches include a hydrogel facial mask, an after-sun hydrogel facial mask, and an everyday facial sheet mask. Social media responses included significant backlash, with many questioning the need for skincare aimed at children. Some commentators contrasted current children's beauty offerings with past experiences of lip gloss and nail polish, framing the masks as an escalation.
Read at BuzzFeed
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