"Few brands carry the cultural weight of Sergio Tacchini. Born on the tennis court, adopted by football terraces, and continually rediscovered by new generations, the label's story is one of confidence, rebellion, and evolution. As the Italian sportswear icon marks its 60th anniversary, its new Spring/Summer menswear collection is landing at RD1 Clothing, bringing archive-inspired terrace classics to a new audience."
"Founded in 1966 by Italian tennis champion Sergio Tacchini, the brand disrupted tradition by bringing colour to a sport dominated by all-white kits. As football culture evolved, so did terrace style. British football casuals gravitated towards premium European sportswear that felt sharp, exclusive and quietly confident. Sergio Tacchini track tops, polos and velour sets became staples, proper gear that spoke volumes without shouting. For many, Sergio Tacchini menswear wasn't just fashion; it was identity and belonging."
Sergio Tacchini celebrates its 60th anniversary with a Spring/Summer menswear collection at RD1 Clothing that revives archive-inspired terrace classics. The collection pairs limited anniversary pieces with the football casual identity of RD1's Hastings store. Sergio Tacchini originated in 1966 when the founder introduced colour to tennis, distinguishing the brand and attracting icons like John McEnroe, Martina Navratilova and later Novak Djokovic. British football casuals adopted premium European sportswear, making Tacchini track tops, polos and velour sets staples of terrace style. The pieces conveyed quiet confidence, identity and belonging. The brand maintains cultural relevance through appearances in films such as The Firm and The Business.
Read at London Business News | Londonlovesbusiness.com
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