"Phoebe Gormley, 31, said inaccurate sizing was costing the global fashion industry an estimated $230 billion a year in returns, with premium womenswear return rates reaching 50 per cent in the UK alone. "Consumers are frustrated and retailers are losing a hell of a lot of money," she said."
"Fit Collective's platform analyses how garments fit across different body types, drawing on sales, returns and fabric behaviour data to give design and production teams "clear, actionable insight" on improving fit and reducing waste."
"Gormley's tailoring background gave her both the expertise and data to tackle fashion's sizing crisis. After dropping out of university in 2015 and using her tuition fees to start Gormley & Gamble, she built a business dressing "princesses, CEOs, schoolgirls and everyone in between." Across clients, she noticed one universal complaint: poor sizing."
Fit Collective is an AI-powered platform built to address inconsistent clothing sizing and reduce costly returns. The platform analyses garment fit across diverse body types using sales, returns, and fabric behaviour data to provide clear, actionable insight for design and production teams. The company has raised £3 million in seed funding at an £11 million valuation, manages over £1 billion in retailer revenue, and counts brands such as Rixo and Boden as clients. The business employs ten people, plans to double headcount focusing on engineers, and leverages a unique dataset pairing body measurements with garments.
Read at Business Matters
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