Translucent cheek and lip tints in juicy, fruity shades have become the dominant makeup trend, overtaking creamy, opaque and matte formulas. These tints deliver sheer, watercolour-like colour with long-lasting staining power that can persist through eating and drinking. Deep shades such as Benefit's Dark Cherry offer sophisticated alternatives to girly pinks and can flatter a wide range of skin tones. Application can be done with fingertips or a brush; buffing with a fluffy brush allows more time before the tint sets, while oily skin may manage with fingers. Maintaining moist lips and using a balm topper preserves a dewy finish.
What looks girly in the original purply-pink shade has become sophisticated in Dark Cherry, and I find the new deep, bloody, brownish red to be very flattering on everyone. The stain lasts for many hours, leaving no smudges on my face, cutlery or wine glass, and can be kept moist-looking with an occasional lip balm topper (it's worth starting with moist lips, too, since the tint tends to deposit more pigment on dry patches).
Victoria Beckham already makes a very good lip tint, and has now branched out to cheek tints with Colour Wash Blush Water Tint (44), the viral makeup launch of late summer. These three translucent, Slush Puppie-hued serums slide on to cheeks to create a juicy, bouncy, postcoital exertion sort of glow. Sali Hughes on beauty: My easy in-flight skincare routine They, too, last brilliantly I even managed to hang on to Flushed, the sheer poppy red, through long, hot days in California recently.
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