"Gucci bags and Hoka running shoes are increasingly appearing in an unlikely place: Ross Dress for Less stores. On TikTok, users have posted videos of sunglasses and watches from luxury brands for sale at Ross stores. One post from late 2025 shows a shopper buying a pair of Gucci sunglasses for just under $200. Jefferies analysts led by Corey Tarlowe wrote in a December 30 research note that high-end goods from brands including Gucci and Valentino were for sale at Ross stores that they visited."
"At a Ross store in Wisconsin, Business Insider found men's Hoka athletic shoes for $89.99 - about $20 cheaper than prices online. At a store in Washington, DC, there were handbags from brands including Kate Spade and Michael Kors, priced between $79.99 and $119.99. Off-price retailers like Ross and T.J. Maxx source goods that brands and other retailers can't sell, such as last year's clothing lines or surplus inventory."
High-end and name-brand items are appearing more often at Ross stores, including Gucci sunglasses priced under $200 and Hoka running shoes offered below typical online prices. Handbags from Kate Spade and Michael Kors have shown up with prices in the $79.99–$119.99 range. Off-price retailers obtain unsold, last-season, or surplus inventory, producing a constantly changing assortment. The rotating stock and occasional premium finds create a treasure-hunt shopping experience that appeals to budget-conscious customers. Ross has broadened its merchandise mix toward more name brands while maintaining a good-better-best product architecture.
Read at Business Insider
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