Roc Nation and the Fashion Institute of Technology launched a student design competition beginning August 29, 2025, with the winning collection debuting in 2026. The prize includes $20,000 and development of a limited-edition Roc Nation collection. The initiative aims to connect emerging designers with an influential entertainment platform, providing real-world industry experience and resources to support sustainable business development. FIT students bring diverse cultural perspectives, street style influences, and global trends to the competition. The collaboration reinforces historical ties between music and fashion and positions students to shape future cultural trends.
Beginning August 29, 2025, FIT students will compete for the chance to design an exclusive Roc Nation capsule collection, set to debut in 2026. The competition offers more than bragging rights. The winning student will take home a $20,000 prize - equal to the approximate cost of a year's tuition - and see their designs developed into a limited-edition Roc Nation collection. For fashion students, this is a once-in-a-lifetime opportunity to merge classroom creativity with real-world cultural impact.
"This initiative is designed to identify and invest in FIT's brightest minds to help them shape the future of fashion," said Desiree Perez, CEO of Roc Nation. "Our hope is to provide students with real-world industry experience while equipping them with the confidence and knowledge to bring their creative concepts to life and build sustainable businesses around their ideas."
Collection
[
|
...
]