Robert De Niro and Al Pacino reunite ... for a fashion campaign

"Robert De Niro and Al Pacino are famously close, with a friendship that spans five decades. The actors were first seen together in The Godfather Part II, but their friendship has propelled them to do several other films together, including Heat and The Irishman. Today, they appear in a different creative project: a campaign for the luxury outerwear label Moncler."

"In the imagery for the campaign, De Niro and Pacino are captured in black-and-white by Platon, the renowned portrait photographer who goes by one name. In one image, they're on a rooftop, looking out at the New York skyline. They also appear in a series of short video clips-also shot in black-and-white-sitting across the table from one another, occasionally touching hands affectionately. In voice-overs, the actors speak with their distinct, gravely voices."

"The campaign is part of Moncler's broader effort to immerse itself in the creative world. In 2018, it launched the Genius project, in which it partners annually with 10 creatives across various disciplines who come up with interesting ideas for new products and runway shows. Last year, it featured all of these ideas in an immersive experience called the "City of Genius," which took place in Shanghai and was attended by 8,000 people."

Robert De Niro and Al Pacino leverage a five-decade friendship to front a Moncler campaign that expands the definition of warmth to include emotional connection. Platon shot black-and-white photographs of the pair, including a rooftop image overlooking the New York skyline, and short monochrome video clips showing intimate gestures and gravely voiced voice-overs. The campaign fits into Moncler's broader Creative strategy, which launched the Genius project in 2018 to partner annually with 10 creatives. The City of Genius immersive event in Shanghai presented those collaborations to 8,000 attendees, featuring projects by Donald Glover and Edward Enninful.

Read at Fast Company