A$AP Rocky, as Ray-Ban's first Creative Director, introduces the 'Next Generation' sunglasses collection following the Wayfarer Puffer frames. The collection showcases three models—Ultra Wrap 001, 002, and 003—debuted at Paris Fashion Week with a cyberpunk aesthetic. The frames embody a shift from nostalgia to futuristic luxury with aerodynamic designs and exaggerated curves. Each model presents its own signature: the 001 being bold and wraparound, the 002 offering a geometric touch, and the 003 balancing features from both. The launch emphasizes a sleek and aggressive minimalist aesthetic.
The Ultra Wrap 001 is a fully inflated wraparound style, unapologetically bold and reminiscent of early-2000s performance shades reimagined through a high-fashion lens.
The 002 keeps things slightly more grounded but no less experimental, emphasizing chunky side temples for a geometric vibe that works from the front row of a runway show to the sidewalks of SoHo.
The Ultra Wrap line leans into sleek, minimalist aggression - think Blade Runner with a touch of uptown flavor.
With A$AP Rocky at the creative helm, the brand is flipping its own script.
Collection
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