Conner Ives, a designer in his late twenties, created a T-shirt labeled 'Protect the Dolls' just before his London Fashion Week show. Its affectionate message for trans women quickly garnered immense popularity, with celebrities wearing it and demand exceeding production capacity. The shirt's sales promote trans rights with most proceeds benefitting Trans Lifeline. This reflects a growing trend in fashion where political messages on clothing resonate with a broader audience, showcasing the impact of simple yet powerful slogans in today's society.
"The whole process took two or three minutes... We woke up the next morning and our whole inbox was just people being like, Where do I buy this?"
"Most of the proceeds from the sales are being donated to Trans Lifeline, a nonprofit community group and crisis hotline."
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