Print has become more powerful than ever': Edward Enninful launches new magazine

"It is the first project from Enninful's new venture EE72, a media and entertainment company he set up in May with his sister, the talent agent Akua Enninful. On the magazine's masthead Edward Enninful is credited as chief creative officer, cementing his pivot from editor to entrepreneur. Speaking to the Guardian, Enninful said he wanted to create something tactile, timeless and collectible by creating an object that honours traditional media with an unconventional approach to modern storytelling."

"While people say print is dead, I believe the opposite print has become more powerful than ever and an art form that must be preserved. Enninful is known for his starry contacts book and the magazine's front cover reads like an extract. Fronting the issue is Julia Roberts, who is interviewed by George Clooney. In a behind-the-scenes video on Instagram, Roberts says to Enninful: You left your other job, so I left your other job and now we're both at your new job together."

Edward Enninful released the debut issue of 72 magazine, a quarterly print title and the first project from EE72, a media and entertainment company founded with his sister Akua Enninful in May. Enninful is credited as chief creative officer, marking a shift from editor to entrepreneur. The launch aims to produce a tactile, timeless, collectible object that honours traditional media while using unconventional modern storytelling. The issue features Julia Roberts interviewed by George Clooney and lists 20 celebrity names on the cover, including Pharrell Williams, Oprah Winfrey, Luca Guadagnino, Gwyneth Paltrow and Amy Sherald. The debut follows leadership changes at American Vogue and debates about print frequency.

Read at www.theguardian.com