"State of play: Teens and tweens say they're drawn to Touchland's candy-colored sanitizer mists (packaged in sleek rectangles) for the aesthetic and because they're less likely than gels to leak in pencil cases and backpacks. Owning just one usually isn't enough: "Our teacher tells us we can only have one on our desk because we all have too many," Vaida Jaunzemis, a 10-year-old in Minneapolis, told the Wall Street Journal."
"Young fans similarly flaunt Rhode's Peptide Lip Treatments and Summer Friday's Lip Butter Balms - glossy tubes with names including Strawberry Glaze and Pink Sugar. Limited editions and sold-out drops offer extra social currency. Reality check: Mini status symbols aren't new. Pokémon cards and Lip Smackers once filled the same role for earlier generations. The bottom line: $10 is steep for hand sanitizer - but cheap compared to what some Labubus go for online."
Teens and tweens are drawn to candy-colored, sleekly packaged Touchland sanitizer mists because of their aesthetic appeal and lower risk of leaking in pencil cases and backpacks. Ownership often exceeds one per person, creating a desk-limited culture among students. Young consumers also display Rhode's Peptide Lip Treatments and Summer Friday's Lip Butter Balms, favoring glossy tubes with names like Strawberry Glaze and Pink Sugar. Limited editions and sold-out drops generate additional social currency. Mini status symbols have historical precedents such as Pokémon cards and Lip Smackers. A $10 price point for hand sanitizer is considered steep, yet affordable compared with pricier online items.
Read at Axios
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