"Things picked up when influencer Aditya Madiraju - who happens to be a friend of Nogueria's - reviewed the products on TikTok. His take was mixed: He noted that a few of the liners run lighter than their paired glosses and that only four of the six shades work well on two-toned lips, but ultimately concluded that "POV is doing it right." Some commenters, however, raised questions. "Is it just me or [do] they look patchy and goopy?" one asked. Another wrote, "This is NOT an honest review." The most-liked comment was simply a screenshot of the product settling into Madiraju's lip lines with the caption, "Uhh.""
"From there, creators across TikTok chimed in, and their reactions were truly all over the place. Some people loved the lip kits; others felt the formula wasn't as flattering without lip filler. A few said the glosses looked stringy or patchy, while plenty noted that this only happens when you over-apply. Many reviewers praised the shade range, though some couldn't help but point out the resemblance to the e.l.f. Glow Reviver Balms."
POV Beauty launched in March with four makeup-prep skincare products praised for drying down quickly, creating a glowy base, and sitting under makeup without pilling. The brand released the Amp lip kits on Nov. 4, prompting mixed reactions. Influencer Aditya Madiraju gave a mixed TikTok review noting liner-gloss mismatches and shade limitations but called the brand "doing it right." Commenters and creators raised concerns about patchiness, goopiness, and stringiness when over-applied, while others praised the shade range and photographic finish. The Amp kit retails for $32, includes a liner and gloss, and earned a 3.5/5 rating.
Read at Bustle
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