"Every brand has a story, but few pack as much grit and cultural resonance as Patty Delgado's. What started as a $500 idea has grown into Hija De Tu Madre, a brand dedicated to creating "fashionable statements of identity" for Latina women who rarely saw themselves reflected in mainstream fashion. Now, Delgado's vision is taking another leap forward with the launch of her Nueva Vida collection, a 14-piece line developed in partnership with Walmart's Nuevolution Project."
"The Nueva Vida collection is designed to be both accessible and aspirational. Fourteen pieces make up the capsule, spanning everything from everyday essentials to statement items. Tees, sweatpants, and jackets anchor the line, joined by accessories that complete the lifestyle vision. Price points range from $5.98 to $39.98, ensuring the collection remains approachable without sacrificing style. It's not just about affordability, though."
Hija De Tu Madre began as a $500 idea and evolved into a brand creating fashionable statements of identity for Latina women who rarely saw themselves in mainstream fashion. The brand centers bilingual slogans, bold visuals, and cultural motifs to affirm identity while remaining stylish. Walmart selected Patty Delgado for its Nuevolution Project, validating her work and expanding distribution. The Nueva Vida capsule contains 14 pieces including tees, sweatpants, jackets, and accessories designed to be accessible and aspirational. Price points range from $5.98 to $39.98 to keep the collection approachable. The collection launches September 4, timed with Hispanic Heritage Month to increase representation in major retail.
Read at stupidDOPE | Est. 2008
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