"Makeup primer seems straightforward enough: Apply it before your foundation to help it go on smoothly and last longer. Easy enough, right? But not all primers are created equal. e.l.f.'s Power Grip Primers stand out for their extra-sticky texture, which allows them to lock in makeup until you decide to wash it off. In other words, your look stays on point whether you're wrangling a toddler or prepping for a big meeting."
"But Power Grip doesn't just stop at a stronger-than-strong grip. Instead of offering a one-size-fits-all formulation and calling it a day, the lineup has primers in dewy, mattifying, and radiant finishes, so you can choose the one that works best for both your skin concerns and the vibe you're going for. Need a satiny look, stat? Easy. Looking for all-day oil control? e.l.f.'s got you covered. The Power Grip fam makes it easy to get the long-lasting makeup look you want, no compromises necessary."
"And that's pretty much what e.l.f.'s bestselling Power Grip Primer does as soon as you smooth it on. The sticky formula is super-grippy, guaranteeing long-lasting wear that can keep up with your day. And since the green gel is translucent on skin, it works for every skin tone and base preference, whether you're going with a sheer skin tint or full-coverage foundation."
Power Grip Primers feature an extra-sticky texture that locks makeup in place for long-lasting wear, suitable for busy days. The gel is translucent on skin so it suits every skin tone and base preference, from sheer tints to full-coverage foundation. The lineup includes dewy, mattifying, and radiant finishes to match different skin concerns and desired looks. The bestselling dewy formula contains glycerin to draw water into skin plus rosemary and peppermint leaf waters for hydration and a fresh sheen without greasiness. The range allows choice between a satiny glow and all-day oil control without sacrificing hold.
Read at Scary Mommy
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