New Era's College Campaign Unites Next-Gen Athletes and Campus Culture | stupidDOPE | Est. 2008

"Launching Thursday, October 2, the new initiative highlights the intersection of athletic excellence, personal expression, and collegiate tradition through the voices and style of four rising stars: Kiyan Anthony (Syracuse Basketball), Sarah Strong (UConn Basketball), Darryn Peterson (Kansas Basketball), and Ryan Williams (Alabama Football). Together, they represent a new era - literally - of athletes who bring authenticity, ambition, and swagger to everything they do, both on and off the field."

"The campaign promotes the full breadth of New Era's collegiate collection, available now at neweracap.com/college, featuring iconic silhouettes like the 59FIFTY®, 9SEVENTY®, 9FORTY M-Crown®, 9FIFTY® Trucker, and Golfer caps - each tailored for fans who demand more than just a logo on a hat. These pieces celebrate school pride while emphasizing individual style, bridging tradition with the culture of now."

""My passion is on the court, but any time I get to step off the court and show a different side of myself, I love that too," he said. "The shoot with New Era was fun, the energy was high, the fits were clean, and I felt like it really captured my style. New Era is a brand I've always rocked with, so being part of this campaign felt natural.""

New Era launched a college initiative featuring four rising athletes—Kiyan Anthony, Sarah Strong, Darryn Peterson, and Ryan Williams—to showcase athletic excellence, personal expression, and collegiate tradition. The initiative highlights New Era's full collegiate collection at neweracap.com/college, including 59FIFTY®, 9SEVENTY®, 9FORTY M-Crown®, 9FIFTY® Trucker, and Golfer silhouettes. The collection emphasizes fans who value individual style over mere logos and aims to bridge longstanding school pride with contemporary culture. The creative direction gives collegiate athletes a platform to express identity beyond statistics, and the featured athletes present authenticity, ambition, and on- and off-field swagger.

Read at stupidDOPE | Est. 2008