"For many hijab-wearing women, patterned scarves feel like a push against the idea that Muslim women should blend in. Loud and proud printed hijabs are having a full-throttle revival. At London fashion week last weekend, hijab-wearing models appeared in jewellery-adorned scarves, inspired by traditional Yemeni fabrics, at the show of British-Yemeni designer Kazna Asker."
"For gen Z Muslim women in particular, the printed scarf has shifted from something coded as too much to a deliberate part of an outfit. Driving this resurgence is Vela, the US-based label founded in 2009 by sisters Marwa and Tasneem Atik whose scarves, featuring everything from Bambi-style prints to Syrian-inspired motifs, regularly sell out within minutes of going on sale."
"There's no better way to stand out in your style and your fashion than in the printed hijab, says Tasneem. For her, this new wave represents a boldness among Muslim women, and an assertion of how they want to be seen. It signals a move away from blending in for safety and comfort, toward dressing in a way that stands firm in their identities."
Patterned hijabs are experiencing a significant revival, particularly among younger Muslim women who view them as a deliberate fashion statement rather than a practical necessity. Brands like Vela, founded by sisters Marwa and Tasneem Atik, have become central to this movement, with their printed scarves featuring diverse designs from floral to graphic motifs selling out rapidly. This trend represents a cultural shift away from the minimalist black hijab toward bold, heritage-inspired prints that celebrate identity and reject the pressure to blend in. The movement has created a vibrant online community of Muslim women sharing styling tips and tutorials, establishing what followers call the "Vela girls" subculture on social media platforms.
Read at www.theguardian.com
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