A Marks & Spencer advert featuring a model considered unhealthily thin has been banned by the Advertising Standards Authority (ASA). The model's pose, clothing, and camera angle contributed to the perception of her being too thin. Despite M&S's claim of offering inclusive sizing from eight to 24, they admitted the model was a size eight. The ASA ruled the advert must not be published again in its current form, and M&S must ensure future images do not depict unhealthy body images. M&S confirmed the removal of the images.
The model in Marks & Spencer's banned advert was considered unhealthily thin, with prominent collarbones and a disproportionate head due to a tilted camera angle.
Marks & Spencer acknowledged that all models in its ads were size eight, at the lower end of its inclusive sizing range of eight to 24.
The Advertising Standards Authority ruled that the advert must not appear again and M&S had to prevent images that portray models as unhealthily thin.
Despite complaints, some models in other M&S ads showed no gaunt appearance or protruding bones, indicating a complex relationship with body image portrayal.
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