"Millennials, welcome to your mom jeans era. I don't mean that you're obligated to wear the jeans you made fun of your own mother for wearing 20 years ago. Those are actually cool now! The uncool fit is those skinny jeans you practically slept in during the 2010s. Oh, and Gen Z, before you laugh, that combo of loose-leg light-denim jeans and white sneakers you love will date you soon enough."
"Jeans are a staple of most people's wardrobes. The garment is a durable, democratic basic - a versatile piece that, depending on how you style it, can be worn to the grocery store, a night on the town, and even work. Jeans are also among the most fraught and volatile attire we own. For an item thought of as timeless, jeans are anything but."
Jeans undergo rapid stylistic cycles: waistlines rise and fall, leg shapes widen and narrow, and fits that felt modern can quickly appear outdated. Denim functions as a visible marker of identity, belonging, and aging, with internet-accelerated trends intensifying pressure to keep up. The fashion industry intentionally creates social obsolescence around clothing, contributing to a reluctance to appear old. Women often face especially acute pressure over denim choices. Popular fits shift between generations—mom jeans replacing skinny jeans and loose-leg denim gaining favor—causing consumers to reevaluate longtime wardrobe staples as cultural signals rather than purely durable garments.
Read at Business Insider
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