"As far as hiking movers and shakers go, Merrell and Gramicci are birds of a feather; both brands have been playing in the outdoor space for decades now - founded less than a year apart, in 1981 and 1982, respectively - with an emphasis on performance and a catalogue of cult styles that have been long since fully embraced by gearhead aficionados and gorpcore newbies alike."
"There's enough synergistic energy between the two labels - both in their approach to outdoor apparel and their retro-tinged, lifestyle-adjacent aesthetics - that you might be surprised that they have never worked together before, until now; the heritage labels are finally making it official. Looking to build on the hiker's icon status, the duo recently partnered for a brand-new, co-designed shoe, the Merrell Moab 2 Siren x Gramicci."
""Partnering with Gramicci, we didn't skip on any of the performance detailing; we wanted to make sure that we made a shoe that both looked really good and was wearable. We wanted the Moab 2 Siren to do a little bit of both, but we will never really compromise on our performance DNA, especially when it comes to utilizing the Moab, one of our most iconic silhouettes," said David Gibson, Director of Product at Merrell."
Merrell and Gramicci were founded in 1981 and 1982 and share decades of outdoor heritage and retro-influenced, performance-oriented design. Merrell's Moab silhouette has become emblematic, known for its mixed-media brown upper and Vibram sole. The two brands collaborated to launch the Merrell Moab 2 Siren x Gramicci, a co-designed shoe that merges performance detailing with Gramicci's aesthetic. The model retains the Moab 2 midsole and outsole for dependable traction and durability. The upper has been redesigned with fresh detailing to suit both rugged terrain and everyday urban environments. Performance DNA remains central while delivering wearable lifestyle styling.
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