""They're everyday professionals who simply don't have the time to shop the traditional way," said Kneen about J. Hilburn customers. Instead, stylists manage fit, fabrics and wardrobe planning, effectively outsourcing the entire process for busy professionals."
""I started my business 25 years ago," Nicholas Hansen, CEO of Nicholas Joseph said. "I was working for Deloitte as a consultant and needed to buy a custom shirt because I had long arms. They said, 'You can send swatches of styles and send it in and we'll have it made.'""
The return-to-office mandates after the COVID-19 pandemic led to increased clothing purchases among men, particularly for tailored and stylish options. J. Hilburn, a customized luxury men's apparel brand, has seen significant growth, serving over 100,000 clients and raising $28 million in funding. The brand focuses on busy professionals who prefer stylist-led shopping to manage their wardrobe needs. Competitors like Indochino and Nicholas Joseph also cater to this market, emphasizing quality and fit in their offerings.
Read at Forbes
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