"Embroidery is a historic mainstay of traditional clothing in Asia or the Middle East, as well as Western Haute Couture, but it is increasingly present in Paris, Milan or New York on modern men's shirts, bomber jackets or blazers. Designers at Dior, Dolce Gabbana, Kenzo or Gucci have adopted it in recent runway shows, while Louis Vuitton's celebrity rapper-designer Pharell Williams dedicated his entire June collection to India after visiting the country."
"At Men's Fashion Week in Paris on Thursday, New Delhi-based Kartik Research put on its second show, having joined the world's most prestigious style calendar for the first time last year with its modern take on traditional fabrics and crafts. "It's cool that we're building something that has this momentum and is being appreciated in the way that it is," founder Kartik Kumra told AFP in a pre-show interview."
Embroidery and handcrafted textiles once viewed as old-fashioned or feminine are being integrated into contemporary men's fashion on shirts, bomber jackets and blazers in Paris, Milan and New York. Major fashion houses including Dior, Dolce & Gabbana, Kenzo, Gucci and Louis Vuitton are incorporating artisanal embroidery, with Louis Vuitton dedicating a June collection to India. New Delhi brands such as Kartik Research and KARDO are translating traditional fabrics and handwoven techniques into modern menswear and securing international attention and celebrity clients. Youth culture, music influence and growing gender fluidity are expanding men's appetite for artisanal details and accessories.
Read at The Local France
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