"Between nearly all of Hollywood's brightest flying to the French capital to sit front row at the shows (some *cough* Kim K *cough* only stamping their passports for a mere 24 hours in the city) and the slew of designers debuting their collections for their new places of employment, even casual social media lurkers' FYPs were rife with PFW dispatches."
"Fashion girls, however, have had a lot more to talk about. Apart from dissecting their favorite shows and adding future it bags to their shopping wishlists, several moments went viral and inevitably blew up group chats. Well-executed runway gimmicks were especially exciting this season. Thom Browne, for instance, sent models down its runway dressed in alien costumes. Meanwhile, model Anok Yai flexed her acting skills once again at Vetements, strutting the runway... in tears."
Paris Fashion Week Spring/Summer 2026 concluded on October 7 with widespread celebrity attendance and multiple high-profile designer debuts. Front-row appearances and social media saturation amplified visibility across platforms. Several runway moments went viral, driven by theatrical gimmicks such as Thom Browne's alien-costumed models and Anok Yai's tearful walk for Vetements. Matthieu Blazy presented a modernized, lighthearted direction for Chanel, while Stella McCartney's show opened with Dame Helen Mirren performing a dramatic reading of The Beatles' "Come Together." Christian Louboutin staged a football-inspired performance directed by David LaChapelle, continuing a tradition of elaborate spectacle.
Read at Bustle
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