Marks & Spencer is launching a secondhand clothing store on eBay to resell preloved items collected via its shwopping scheme, now called Another Life. The retailer has gathered 36.5 million secondhand garments over more than a decade, with most previously resold by Oxfam. Donation growth has slowed, so M&S will reward customers who donate at least one M&S item to Oxfam with a £5 voucher when they spend £35. Donated items are sent free to Reskinned for cleaning and repair; resalable pieces are listed on the M&S eBay store while unsellable items are repurposed or recycled. Oxfam receives 15% of profits; remaining proceeds are split among M&S, eBay and Reskinned, and Oxfam will continue to sell unselected donations in its outlets.
Marks & Spencer is opening a secondhand clothing store on eBay to find new homes for old favourites as the household name taps into booming demand for preloved clothing. The retailer has collected 36.5m secondhand clothes since it launched its shwopping clothing recycling scheme now called Another Life over a decade ago. Most of that clothing has been resold by charity partner Oxfam.
To use the service customers must complete a short form on its website or scan a QR code in stores, then send their preloved items using a free local courier service to Reskinned, a repair and resale specialist. The best M&S items that can be worn again will be professionally cleaned, repaired by Reskinned then listed on the M&S eBay store. Items that cannot be resold will be responsibly repurposed or recycled.
Katharine Beacham, the head of sustainability in fashion for M&S, said it had led the way with shwopping, which had shifted the way people looked at clothes. We wanted to revamp shwopping to continue to improve how customers look at clothing and how they can give clothes another life. The partnership with eBay gave M&S an opportunity to learn what customers were looking for from resale, she said.
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