The Tory Burch brand is experiencing a revival, moving away from its traditional posh aesthetic to embrace a modern and cool vibe. Items like the pierced mules and the new Marshmallow Satchel are becoming popular among fashion influencers and editors, yet remain underappreciated by the general public. The Marshmallow Satchel has a '90s-inspired design with practical features, signifying the brand's shift towards functionality without compromising on style. This emerging trend within Tory Burch is largely driven by word of mouth and a need to bridge the gap with non-fashion audiences.
"Tory Burch is shedding its posh and preppy aesthetic, making a name for itself with fresh and cool styles like pierced mules and the Marshmallow Satchel."
"With the excitement around her brand buzzing, the new Tory Burch items are surprisingly under the radar, especially among those outside the fashion world bubble."
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