Marc Jacobs brings JOY-ful collaboration to The Standard's Soda Shop at High Line location | amNewYork
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Marc Jacobs brings JOY-ful collaboration to The Standard's Soda Shop at High Line location | amNewYork
"Marc Jacobs is taking over The Standard's Soda Shop at the High Line with an immersive, joyful installation. Throughout the month, visitors to the Soda Shop will experience a transformed space inspired by Marc Jacobs' new line JOY, highlighting the brand's partnership with visionary artists David Shrigley, Derrick Adams, and Hattie Stewart. The Soda Shop has been updated to include JOY-inspired decor, including collectible matchbooks, branded coasters, floral installations and custom decor."
"Guests can enjoy live acoustic sets every week featuring emerging artists from Gibson Guitars, plus an evening of paws & play on the Standard Plaza hosted by maxbone, and a night of art and conversation with collaborator Derrick Adams. The High Line retail shop will also feature a curated selection of bags, T-shirts, accessories, and playful objects from the JOY Capsule Collection that will be available for purchase."
Marc Jacobs’ JOY line transforms The Standard’s Soda Shop at the High Line into an immersive installation inspired by collaborations with David Shrigley, Derrick Adams, and Hattie Stewart. The space features JOY-inspired decor such as collectible matchbooks, branded coasters, floral installations, and custom decorative elements. The menu offers limited-time items including the JOY Dog, Happy Frites, the MJ Soho Sundae, a JOY of Bananas Hard Shake, the MJ Daisy Daiquiri, and the Trippy Sippy blended berry mocktail. Weekly live acoustic sets showcase emerging Gibson Guitars artists, with special events like paws & play hosted by maxbone and a night with Derrick Adams. The High Line retail shop stocks a JOY Capsule Collection of bags, T-shirts, accessories, and playful objects. JOY runs through Oct. 31 at The Standard, High Line, 848 Washington St., with more information at standardhotels.com and marcjacobs.com.
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