"Maison Margiela introduces Line 2, a numbered designation within the Maison's system devoted to cultural dialogue. Line 2 establishes a platform where distinct disciplines intersect, reflecting the house's enduring vision that fashion is inseparable from the currents of art, sound, and memory. The number 2 signifies duality. It represents the meeting of two creative minds, producing work that exists as conversation."
"The opening chapter, Elsewhere, Rhema, Open Torso, was created by visual artist Heemin Chung and sound artist Joyul. Installed within the Hannam flagship in Seoul, their work was inspired by the Autumn-Winter 2025 collection and its study of memory and transformation. The store became an immersive landscape of sound, video, and sculpture, reimagined as a metaphorical jungle where architecture and nature converge."
"Chung and Joyul pushed their practices into new territory, allowing sound to shape visual form and visual form to influence sound. Their collaboration embodied Margiela's ethos of transformation, demonstrating how unfamiliar mediums can open new dimensions of expression. Fashion as Cultural Forum Line 2 positions the Maison as an active participant in cultural discourse. The line is not defined by objects, but by the dialogues it brings forward."
Line 2 is a Maison Margiela designation that formalizes cultural dialogue by staging collaborations across disciplines. The number two symbolizes duality and the meeting of two creative minds, framing each project as a conversational exchange that extends beyond material objects. The inaugural project, Elsewhere, Rhema, Open Torso, paired visual artist Heemin Chung with sound artist Joyul in an immersive Hannam flagship installation inspired by Autumn-Winter 2025 and the themes of memory and transformation. The installation merged sound, video, and sculpture into a metaphorical jungle where architecture and nature converge, positioning the Maison as a convener of ideas linking fashion to art, sound, and memory.
Read at stupidDOPE | Est. 2008
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