"There's been a palpable shift in the lingerie conversation. Gone are the days of underpinnings never seeing the light of day. Now, your choice of bra or underwear can be as outfit-defining as your statement coat or choice of it bag. In fact, the more outlandish the undergarment, the more statement-making. That's why pieces like Skims' merkins and pierced-nipple bras have made their rounds on the Internet. No lingerie item, however, is as iconic as the cone bra."
"It wasn't until Jean Paul Gaultier sent Iman down his Fall 1984 runway in a pointy bra, a look later embraced by Madonna in the '90s, that it was co-opted as a fashion item and turned on its head. No longer was it worn to appear more desirable to men; it was about empowerment and body positivity. Sure, the pointed lingerie item would be reintroduced by stars on red carpets from time to time, mostly to pay homage to Madonna."
Lingerie has shifted from hidden underpinnings to visible, outfit-defining pieces and bold undergarments now serve as statement-making fashion. Examples include Skims' merkins and pierced-nipple bras, while the cone bra remains the most iconic piece. The bullet brassiere was popularized in the early 1940s by Perma-Lift and Maidenform to create an enhanced silhouette similar to a push-up, and it was embraced by Old Hollywood figures like Marilyn Monroe and Elizabeth Taylor before interest waned. Jean Paul Gaultier reintroduced the pointy bra on his Fall 1984 runway with Iman, Madonna adopted the look in the 1990s as empowerment, and Beyoncé reignited the style with Renaissance visuals and tour appearances, prompting runway and magazine revivals and continued presence from designers and stylists.
Read at Bustle
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