Aviteur, founded by Patricia Gucci in 2018, stands out in luxury travel accessories for its blend of timeless elegance and Italian craftsmanship. Inspired by an observation of dull carry-ons at airports, Patricia aimed to design a striking piece that merges tradition with innovation. Her upbringing as the heir to the Gucci legacy informs her approach, focusing on the creation of beautiful, functional items. In the interview, she shares insights into her intuitive design process and the joy of resonating with others through her creations.
The inspiration came less from a desire to build a brand and more from a passion for creating beautiful things. I wasn't looking to start a brand-I just had this vision for a beautiful carry-on.
I thought, 'Why hasn't anyone created something truly special?' That's when I decided I wanted to design a one-of-a-kind piece that would make people stop and take notice.
My design process is quite intuitive: it starts with an idea, then a sketch, followed by a technical drawing, and finally a prototype.
I design for myself first, and if others resonate with it, that brings me immense joy.
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